Vol.184_ISSUES
ISSUES
Interviewed by Oh Minji
From Seoul, South Korea
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How could you describe brand ISSUES?
ISSUES is a man, woman, child, adult, elderly, friend, husband, wife, father, mother, teacher, disciple, participant, observer, and bystander.
How is the brand made?
We are all in the middle of everything. And soon we forget. It was made to record the process of moving from the center of an event to the center of another event. It is not just a fashion brand, but was established with the aim of expanding the art spectrum based on wide, correct, but boldness.
I wonder why the brand's name is ISSUES.
It's literally ISSUES, As we showed in the first line, we live around a lot of issues. It visualizes and solves the current issues such as romance ISSUES, gender ISSUES, etc. with the brand’s own language. So it’s named ISSUES in an intuitive sense that can be the best way to explain the process.
What are the main concepts and design styles? What elements form the brand's visual identity?
The leading concept is ‘everyone’. Like the slogan ISSUESISYOU [th] presented in the current season, young people is the one that easily accesses and consumes the social issues, but the Key concept was set as [everyone] because everyone deals with and thinks about the issue and moves on to the next step. All of our design began with the needs of people who uses Instagram (social media). Inspired by the easy consumption and delivery of living stories, surrounding or global events, the format is simple but clearly different, For example, it is for an identity [that is easily consumed by thumbnails], such as a collaborated T-shirt with an unexpected artist or a light pattern mix match.
What factors affect designing the pieces in the creative process?
We tend to focus on things that we encounter often but not easily consume. These days, we are watching with interest the know-how of tools or people who handle tools.
What is the most appealing thing about the brand?
We also focus on producing and presenting new fashion, but the issues that culture and times talk about are the focus. That's the way! It has a meaning and a topic that people can talk about, but it's a value that can be consumed easily.
What differentiates a brand from the value it offers to consumers?
Many brands sell clothes designed and designed focusing on issues covered in the current era. I think it's a similar value. As I said a lot earlier, I think our key value is a brand that can be easily consumed but clearly has a central meaning. The difference from established brands is simple. We are not saying the answer.
Is the current trend you see positive?
I'm not sure where to focus on the current trend that the editor is asking. But what is certain is that citizenship and intellectual level have increased significantly around the world. I think the more sensitive and uncomfortable people are, the most necessary conditions to achieve a better society The general trend in society today is statistics, which can be divided into positive and negative precedents. I think the current trends that brands see are just flowing.
What is the issue you’re interested in the most lately?
I often think about the ripple effect that can damage up to tens of thousands of people with a few greed. I find it interesting that responsibility does not belong to people's greed.
How do you want people recognize your brand?
I hope people can easily consume the next question we ask.
Is there a seasonal collection we'll meet soon?
Collaboration with Catallactics, collaboration with NOIRMOOD is underway. After that, in order to expand the spectrum, it is planning to collaborate with singers and artists of different nationalities.
What are your plans at the moment?
A collaboration pop-up event with Kim Hyun-wook, CEO of Silver Jewelry designer Neuer Mood, is scheduled to be held. Soon for the FW season, the Necklace line basic model and exclusive model will be introduced with silver pendants that have been crafted by themselves. CEO Kim Hyun-wook wants to express correct criticism and unbiased impartiality through silver that balances black and white. It purifies the complexity of modern people through mysterious, fluid, and emotional silver jewelry. Using his words, Silver releases the bondage of the mind by changing the direction of what looks like a mirror. We expect a balanced high-tech design through CEO Kim Hyun-wook's Silver Jewelry identity to "remember" the incident that ISSUES is trying to say as a result.
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