Vol.153_Song For The Mute
Song For The Mute
From Sydney, Australia
Interviewed by Cinjay Lee
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How did SFTM started as a label?
Melvin: Song for the Mute actually started as a side project as both Lyna and I had full-time jobs at the time. But we’ve always wanted to have something that we could call our own so we started developing the collection for fun, just on the side - I think it took us almost 6 months just to create 1 pair of pants. With what started as graphic t-shirts, soon after became an 8-piece menswear collection. Within the first year and half into the business, we were awarded National Designer of the Year in Australia so it was at this point that we thought we could really pursue the brand more seriously.
What would be the most important elements for SFTM to contain?
Lyna: Every season we look to the cultures and nuances around us to inform our design. For the past 10 years we have been growing through narrative and evolving through creativity. Most integral to our brand is the notion of family, community and authenticity. Constantly moving forward, but always referencing that which came before us.
Where do you get your inspiration?
Lyna: Our inspiration often comes from those closest to us. We are a small team which works like a family, everyone has a voice and decisions are made together. We are always sharing different ideas, sending each other artists, world news, music, films, anything and everything which is interesting and intuitive. This train of collaboration often travels through our collection. Song for the Mute isn’t defined by how it should look, rather by how it is chosen to be worn in diverse and innovative ways.
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