Vol.150_Ninamounah
Ninamounah
From Amsterdam, Netherlands
Interviewed by Cinjay Lee
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We wonder how Ninamounah was born, what was the biggest motivation to start a label?
We never really intended to start a label. Even working in fashion was something we did not
predict a couple of years ago. We both have an enormous fascination for people, and fashion
allows us to work with many disciplines and artists. Fashion is also very hard and agressive,
the speed of it attracts us. Being able to sculpt on the body, and create a universe that
people can inhabit, manipulate and make their own. Ninamounah actually started out with
textile, she thought her obsession with biology would work well in creating new fabrics and
materials, but in the end the human body is what gives the material value for us.
Where do you get your inspiration when you start a new collection?
It always starts in the library. We take a theme, and pick it apart. We look at what it means in
the natural world, what the cultural connotations are, what our take on it is, and then
translate the essence into garments and a visual story. It’s very important that the concept
is present in the clothes, the details, the casting and the campaign. The work is always about
the reasons why. The history of human behaviour and the rules. Going back to the roots.
Accepting the core, celebrating the animal.
Where can we find Ninamounah?
We just launched at Worksout in Seoul!
We’ll also be launching our own e-comm, focussing on special capsule collections and
exclusive colourways very soon.
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You can check out more images and contents through our magazine!